CRO DESIGN EMEA
Predrag Petrović is a seasoned Conversion Rate Optimization (CRO) design strategist with over 17 years of experience, specializing in combining UX architecture, data-driven analysis, and behavioral psychology to boost conversion metrics for EMEA-based businesses. His approach merges technical expertise with creative brand storytelling to create high-performing digital experiences.
CRO Design Methodology
User-Centric Frameworks: Implements heatmaps, A/B testing, and session recordings to identify friction points, then redesigns UX flows using principles from cognitive load theory and persuasive design patterns14.
Multi-Channel Optimization: Extends CRO beyond websites to YouTube video funnels, LinkedIn lead gen forms, and Google Business Profile CTAs, creating unified conversion pathways35.
AI-Powered Personalization: Leverages machine learning models to dynamically adjust page elements (CTAs, pricing displays) based on visitor demographics and behavioral signals26.
Industry Applications
Healthcare/Fintech: For EMEA startups, deploys GDPR-compliant trust elements like security badges and micro-copy to reduce form abandonment by 37%2.
E-commerce: Implements "cognitive scarcity" techniques through time-sensitive visual cues, increasing urgency-driven purchases by 29%5.
B2B Services: Restructures service pages using value ladder architecture, boosting lead quality by 41% for agencies and consultants1.
Signature Techniques
Exit-Intent Gamification: Replaces standard pop-ups with skill-based discounts (e.g., "Spin to Save") achieving 22% higher opt-in rates4.
Multilingual CRO: Adjusts color psychology and layout hierarchy for cultural preferences across EMEA markets6.
Video Squeeze Pages: Short-form explainer videos with embedded lead capture increased demo requests by 63% for SaaS clients3.
A case study highlights his work with BG Sanitarija: After a website redesign caused search ranking drops, Petrović's CRO interventions combined technical SEO with conversion-focused UX changes, restoring first-page Google rankings within 60 days while increasing contact form submissions by 55%5. His strategies particularly emphasize mobile-first CRO, with recent projects showing 72% of conversions now originating from smartphone-optimized flows16.
